Within a short time of being posted, it reached THIS GIRL'S TEES, because our fans are awesome. I immediately reached out to the bookstore to verify that the photo was current and if so, asked them consider the message it sends to everyone shopping in their store/what it says about NYU, imploring them to do better. I received this response from the Senior Director of the NYU bookstore within the hour, "Hello Ms. Williams. This item is no longer stocked in our store. You are right - we need to do better. Thank you for your message." I wrote him back, thanking him, and noting that, "there are small companies, like mine, committed to creating alternatives. Please seek us out and engage us in wholesale partnerships. You can offer something better and it does make a difference. Too many generations have repeated the same stereotypes over and over because, quite frankly, they’ve become normal – as have the problems they create. I know it seems minor, a shirt or a onesie, but youth apparel and the toys are where it all begins. If gender equality is ever possible, we need to start by affirming that girls are deserving of that equality."
And here's the really great part: the next morning I got a call from their buyer. That's right, New York University’s Bookstore is now the newest wholesale customer of THIS GIRL’S TEES! I started boxing up the first batches of apparel today.
If you're the sort that prefers the official route, here's the press release:
|THIS GIRL’S TEES Adds NYU Bookstore as customer; to growing movement to sell Anti-Stereotype Apparel|
|File Size:||232 kb|
A few days ago, Jason himself reached out to THIS GIRL - and had such kind things to say. This project has led me to some really incredible people. You, all of you, who are rising up, using your voice, saying "no" to the way things have been done for so long, you inspire me. Keep on, keeping on; and THIS GIRL will do the same.
I can't wait to see what we can do next!